Innovation Studio

Explore the next generation of commerce
all in one place

Commerce never stands still — and neither do we.

Experience concept demos, in-progress breakthroughs and quarterly releases in one place. The commercetools Innovation Studio is where ideas, experimentation and innovation come together to shape the future of commerce.

Push commerce boundaries

Explore concept demos that push the boundaries of what's possible, showcasing how our enterprise commerce platform powers bold, future-forward use cases.

See what's next

Preview the capabilities we're actively building to solve customer challenges and set new standards for commerce.

Activate what's new

Check out features and enhancements coming soon, designed to help you adapt, innovate and scale faster.

Push Commerce Boundaries

01

Automated B2B Quote Management

Imagine a world where intelligent agents streamline the B2B quoting process, transforming offline requests into finalized orders.

02

Assisted Checkout With Microsoft Copilot

What does it really mean to have a seamless checkout experience? Find out with the Microsoft CoPilot integration through our AI Hub.

03

Voice-to-Shop Guidance

What if you could enable voice-to-action shopping in just a few clicks? With Commerce MCP, you can.

See What's Next

Smart Data Modeler

See how you can accelerate product data model setup with the help of AI.

What's New, What's Next

Additional Cart Freeze Options

Improve conversion rates with more cart freeze and notification options, like freezing discounts, shipping costs, prices and more.

Enhanced Payment Customization

Enable complete payment flexibility with support for assorted payment types, enabling retailers to compose their ideal POS experience.

InStore Geo Expansion

Expand globally and meet local fiscal regulations, enabling compliant, seamless operations without disrupting your POS infrastructure.

Recurring orders within B2B Launchpad

Drive predictable revenue and improve customer retention by enabling recurring orders directly in the Frontend experience.

Product Variant Enhancements

Optimize product performance and scale variant capacity by managing shared attributes at the product level, streamlining workflows, and ensuring clean, accurate data before publishing.

Identity

Unify authentication across Frontend Studio and Merchant Center, simplifying access with SSO while enhancing security and user experience.

View Carts in Merchant Center

Optimize sales opportunities and gain customer behavior insights with this new streamlined view that helps merchants proactively support customers, identify purchasing trends, and ensure higher conversion rates.